Friday 13 April 2012

Reflecting Back


Before this Ales 204 class, the extent of my social media usage went as far as Facebook. The thought of utilizing social media in a professional way as a tool had never really crossed my mind. I mean really, I use Facebook as a way to see pictures from a party last weekend so how could it be used for anything that’s not on a personal level? Well, this communication class has definitely opened my eyes and broadened my perspective on this issue and not just with regards to professionalism – I didn’t realize how many social media sites there actually were out there. I knew of Twitter and swore to myself I would never get it; to me it was simply a rehash of Facebook status updates and I certainly don’t need to know the little mundane things going on in people’s lives that they for some reason want to talk about. However, if I think back of my thoughts and opinions of social media the very first day of class and consider where those opinions are today, I am surprised to say how much they have grown and have come to appreciate social media not just as a way of personal communication but as a tool ready and able to be used in the professional world.

Throughout the term we were introduced to various topics on social media and the Internet, and were exposed to different social media sites. We learned of Flickr as a great way of sharing pictures and gained some insight on various copyright laws. We discovered LinkedIn, where we could network and display ourselves in a professional way. Facebook was introduced in a new light as we were shown how it could be used professionally and as a way to put ourselves out there in a way suitable to the working world. The biggest one though was of course Twitter. From day one it was used as participation and to keep updated with others in the class. This idea of using Twitter in class had never been brought up in any other one of my classrooms but it certainly had a huge impact in this one. As I said before, I was dead against Twitter. Almost four months later, my opinion has done a complete turn around and I actually now quite enjoy it as it’s not just simply useless updates about things I don’t need to know. I can connect with experts in my field of interest, use hashtags to find common ground with others, and can even follow along with the news. This is a tool that goes beyond this class and is something that I will definitely keep using. Wordle is another site introduced, one that creates a word cloud from whatever you put in and the more a word is mentioned, the bigger it is. Using this professionally could prove very useful, as it could help one to understand what it is that an employer, for example, is looking for or what kind of message a resume is giving. I even used this on my own blog posts. Between my thoughts on social media in my very first introductory post to those of this post, the word clouds show very different messages and are a very visual way of showing just how my thoughts on social media and communication have changed.

Word cloud of my first introductory post. Screen shot taken by Hillary Banack of word cloud, created from http://www.wordle.net/

Word cloud of this final post. Screen shot taken by Hillary Banack of word cloud, created from http://www.wordle.net/

Social media wasn’t the only thing discussed in this course. Different aspects of the academic and professional world were introduced. Public speaking is a major part of pretty much anything nowadays and tips were discussed which will be very helpful for other classes and life beyond university. Pecha Kucha for example is great new way of doing presentations. Resumes and CV building provided important skills that I will use later on. Learning about Wikipedia and its unreliability definitely showed me how what is written on the Internet cannot always be taken for truth. Searching out peer reviewed articles, how to effectively read an academic paper, and proper referencing were a few aspects pertaining to our academics that was well applied to assignments in this class as well as others. The ability to be critically literate, as Javsveer discussed in her blog, is very important and something I hadn’t really considered before. And of course, various aspects of professionalism and how to use this in the working world as well as personally will probably save me from making quite a few mistakes in the future.

This blog and blogging itself is also a social media tool and is one that has become part of my life. I had never really considered myself ever becoming a blogger; I mean, I’m not really all that great at writing and what do I have to say about anything anyways? Well as it turns out, a lot actually. I find it to be a great way to give my thoughts on a particular subject or share new things going on with myself. It is not just a place where I can write and people can read; it is interactive. People can read and comment back; I can click on their link and be introduced to new thoughts and ideas. From there, I can click a link to another blog or site mentioned. It is an endless way of connecting with other individuals. I can even comment and share my own thoughts, just as I have done on Meaghan’s, Sara’s, Nicole’s, Rosie’s, and Becky’s blogs. If it wasn’t for this class, I would have never created a blog or come to see the great benefits of not only writing a blog, but reading other blogs out there. Although I may not always be able to make a new post every week, I know that this blog of mine will not end with this class.

Social Media and Charities


The use of social media today has expanded from personal publications and communication between friends and family to something much bigger that allows more people to become aware of what is going on in the world around us. It is used for news, to follow the breaking stories in our community, and for businesses, to expand their clientele and reach a broader audience. However, I have recently seen that it has reached another area of our society – charities. These organizations, along with other non-profits, are using social media as a tool to spread the word about what they are doing and get more people involved. It is a great way to reach a new audience and open people’s eyes to ways of becoming involved in a community that needs their help. Two different organizations that I have been aware of and their utilization of social media are the Edmonton Humane Society (EHS) and the Second Chance Animal Rescue Society (SCARS). 

EHS Logo. Retrieved from  http://www.thebouce.ca/concerts-events/city-of-edmonton-animal-care-and-control-centre-open-house/edmonton-humane-society-log/
The EHS is a no kill animal shelter, based here in Edmonton, that will take in any animal that comes in, regardless of their health. I have known about this non-profit organization for a while, even though I didn’t live in this city up until a year and a half ago. When I moved to Edmonton to come to the U of A, I wished to volunteer, but my studies and busy schedule prevented me from having the necessary time commitment required. However, this has not stopped me from keeping up-to-date with what is going on in their organization. Their website is very well developed and organized and with an easy to navigate side bar, it is simple to become informed of their volunteering opportunities, fundraisers, and adoption events along with their adoptable animals. Immediately upon entering their site, a Twitter and Facebook feed are presented. So not only are you able to explore their website, you can follow them on Twitter, where they make daily updates to keep the public informed, and visit their Facebook page, which shares pictures and statues about animals they have, and events they hold. It makes it easy for one to stay informed with what is going on with EHS through their use of social media and create more awareness.

SCARS Logo. Retrieved from http://www.google.ca/imgres?um=1&hl=en&client=firefox-a&sa=X&rls=org.mozilla:en-US:official&biw=1280&bih=866&tbm=isch&tbnid=qoru3_JYvDALPM:&imgrefurl=http://www.titansupply.ca/Company/InOurCommunity/tabid/132/Default.aspx&docid=3gV2_wNlB7mtJM&imgurl=http://www.titansupply.ca/Portals/0/SCARS.png&w=703&h=232&ei=s0KHT_2aH8qsiALpqazSAg&zoom=1&iact=rc&dur=133&sig=108210516660639167749&page=1&tbnh=71&tbnw=215&start=0&ndsp=21&ved=1t:429,r:16,s:0,i:99&tx=137&ty=44
SCARS is another non-profit organization in Edmonton, as well as Athabasca, that is volunteer based. They rescue animals in a no-kill way and are a second chance for those that were set to be euthanized or are homeless. Before this year, I had never heard of this organization. But when I became a member of the Pre-Vet Animal Health Club here at the U of A and joined their Facebook group, a status made by another member informed me of a volunteering opportunity with SCARS. I became interested instantly in knowing what they were about. I visited their website and found myself exploring and learning more about what they do. The site was also easy to navigate, with headings that were simple to follow and find ways in which I could help. A news feed keeps readers informed of what is going on with SCARS in the community. Upon exploring their site, I noticed a link to their Facebook page. I don’t visit this page often but it frequently makes status updates to keep followers informed of their situation. I also found them on Twitter. Although here they don’t keep as updated as the EHS does, there are still numerous statuses about events they are holding and inspiring animal stories. For a seemingly smaller charity than EHS, it does a great job of keeping the public informed and spreading the word about themselves.

These similar but different organizations have both shown me how the use of social media has grown. Although I am not able presently to be a part of these organizations through volunteering, I can still stay informed and hear of events they hold, which can become I way for me to be involved during my free time. Fellow blogger Lauren also shares thoughts on another charity, Dogs with Wings, that as utilized social media as a way of spreading the word about their organization and who also agrees that social media is a great way to keep the public updated. Throughout these sites and social media pages, the one thing that I have definitely noticed that has been held constant is the professionalism. Every post, status update and story made is written in an appropriate manner that does not turn off readers or make them think of the organization as unprofessional on any level. I believe this to be very important, as being improper can make an organization appear much different than it really is, and turn away much needed potential volunteers. It is so great to see social media being used in such a positive way and is a great platform to help make a bigger impact on today’s society